The brand CVL BEAUTY is owned by Ghanaian born beauty entrepreneur Valerie Lawson.

A beauty brand built and nurtured purely on love, passion and grit with a team of professionals & creatives that are constantly learning and challenging themselves to perfect their skills, products and services.

For 9 years, CVL Beauty has provided beauty services(makeup, skin prep, microblading, hair & individual lashes) to cater to the specific beauty needs of each client.

From interactions with each clients and from our won experiences, we have noticed a growing need for products that aid in the makeup application process for both personal and professional use. Through and with years of experience and expertise, we birthed & introduced CVL BEAUTY TOOLS & ACCESSORIES.

Through each experience with clients, the brand strives to meet high expectations and with campaigns and shoots, a story is told & trends forecasted to accompany the continuously changing fashion and beauty trends.


Our mission is to ensure we expand our knowledge in all things beauty related, create exceptional products, educate and give back to the community, to ensure the complete satisfaction and well-being of our clients, manufacturing high-performance tools & accessories and promoting innovation, maximum efficiency and social responsibility. We aim to be recognized by always trying to reach a compromise between one’s beauty and well-being.

The world of beauty is constantly growing and changing. We devote our efforts to providing our customers with the best and latest knowledge, techniques and products, whether it be through teaching cosmetic courses, offering consultancy services or publishing literature; as well as designing, testing and manufacturing fantastic products that are natural and great for your skin, health and environment. We want to be able to share our successes and give back to our customers and the community around the world.


To be a brand recognised by the quality of our beauty products, services and values.


  • Passion
  • Integrity
  • Innovation & Initiative
  • Expertise
  • Balance
  • Grit
  • Teamwork
  • Excellence
  • Commitment



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