Valerie Lawson, Artistic Director for Maybelline NY, Ghana, multiple award winning makeup artist and beauty entrepreneur, began her journey in the beauty industry in 2010 while in Business School ( UGBS), initially as a hobby and eventually pursued this as a full time business. She always loved art, and will have her friends scheduled to work on for nights out.
She later developed a deeper passion and love for the art of makeup and with knowledge the business world from business school, she was able to apply this to turn the hobby into a thriving business. Valerie has gathered her experiences and merged it with international expertise not only to launch her very own set of make-up brushes and tools, but has also expanded by turning her talent into a growing brand with a product line. “
Through SKILL, PROFESSIONALISM, TIME MANAGEMENT and GRIT, Valerie has become a renowned makeup artists, beauty influencer and beauty entrepreneur, working with a wide clientele base in various fields – commercial, bridal, political, celebrity, and with beautiful strong reputable business women and brands to enhance each persons individual beauty while empowering and boosting their confidence.
Valerie Lawson being the first ever Ghanaian to occupy the seat of Artistic Director for Maybelline NY, Ghana, will coordinate all visual representation of makeup products produced under Maybelline for editorial shoots, commercials through to creating brand contents that promote the effectiveness and ways of using the products.